Business Development Manager (BDM)
At Appetise, we’re on a mission to revolutionise the way food companies understand their shoppers. Imagine being the first company in the world to track not just what people buy, but why and when they choose certain products. That’s what we do. We’re pioneering a brand-new approach called Share of Occasion, giving food brands real-time insights into consumer behaviour, backed by data no one else has access to.
For years, market research has been slow, expensive, and out of reach for many. Only the biggest food companies with large budgets could afford to get insights on shopper habits. We’re changing that. Our data isn’t just about who’s buying what—it’s about the real motivations behind those choices, from grocery planning to product usage.This is a game-changer for marketers in the food industry, empowering them to make smarter, faster decisions that directly drive growth.
We’re disrupting the market by bringing these insights to life through our shoppable recipe platform, already loved by over 60,000 households in New Zealand and Australia. Think of it as the ultimate meal-planning tool, where consumers find their perfect recipes and brands get invaluable data on consumer choices.
Why does this matter? Because we’re unlocking insights that food brands have never had before—showing them their true competition, and helping them stay ahead by deeply understanding their customers’ needs and habits. With Appetise, every meal becomes a chance to gain an edge.
We’re a growing, passionate team of 20, and with big ambitions for 2025 and beyond, we’re looking to add new talent to help us pull off this bold vision. Our partners, consumers, and investors are all behind us, and we’re ready to make waves globally.
If you’re ready to join a company that’s breaking new ground in the world of consumer insights, we’d love to meet you.
Requirements
As a Business Development Manager (BDM) at Appetise, you will play a pivotal role in driving our growth by leading your B2B sales efforts and expanding our network of FMCG brand partnerships. You will be responsible for identifying and engaging with potential brand partners, building strong relationships, and driving sales strategies to achieve and exceed revenue targets.Your expertise in building and maintaining partnerships, along with your strategic thinking, will be instrumental in contributing to Appetise's continued success.
Responsibilities include:
- Identify and prospect potential FMCG brand partners, developing a comprehensive understanding of their needs and challenges.
- Build and maintain strong relationships with key decision-makers within FMCG brands, serving as the primary point of contact.
- Collaborate with cross-functional teams, including marketing, product, and customer success, to tailor solutions that align with the needs of brand partners.
- Develop and deliver compelling sales presentations, proposals, and contract negotiations to secure new partnerships.
- Utilise market research and industry knowledge to stay informed about trends, competitive landscape, and emerging opportunities.
- Analyse sales performance data to identify areas for improvement and continuously iterate and optimise the sales process.
- Provide regular reporting and updates on sales activities, pipeline, and revenue projections to the leadership team.
- Represent Appetise at industry events, conferences, and trade shows to establish and strengthen brand presence.
Your Qualities & Attributes
To work well in our Sales Team you will have:
- Proven track record of success in B2B sales, ideally within the technology, SaaS, or FMCG sectors.
- Strong experience in building and maintaining client relationships, with a demonstrated ability to close deals and exceed sales targets.
- Experience with sales automation and analytics platforms.
- Exceptional communication and presentation skills, both written and verbal.
- Strategic thinker with the ability to identify opportunities, anticipate challenges, and devise effective solutions.
- Strong analytical skills, capable of interpreting data and insights to inform sales strategies.
- Self-motivated and driven to achieve and exceed goals.
- Familiarity with CRM software (ideally Hubspot) and sales tools.
- The ability to deal with the uncertainties and dynamics of a start-up, but this gives you a lot of freedom and the opportunity to contribute your own ideas.
Benefits
At Appetise, our culture drives our success. We pride ourselves on creating an environment where talented and dedicated people thrive. We live & breathe our core values—strongest as a team, embracing change for the better, learning from every outcome, and an unwavering commitment to our customers.This mindset helps us win in the fast-paced food tech landscape. We’re a true startup - our team contributes ideas that will help shape the future of Appetise. We’re a passionate team, we value open communication, and we don’t take ourselves too seriously.
We value a variety of personalities, viewpoints, and cultures, knowing that different perspectives bring a new flavour to our solutions. Our HQ is in Christchurch. We embrace future flexibility and offer location and time adaptability. WFH is optional on Wednesdays and Fridays.Work at your peak efficiency. As long as the mahi is done, we are happy.
Our Christchurch office is pet-friendly and includes fun times like Treat Tuesdays, team days, and in-office games. Once a quarter, we put down the tools and have some fun for a day—kayaking, zip-lining, and paint and sip have been some of our recent faves.These fun moments aren't just perks, though (and they take place during work hours). They show the importance we place on working as a team and being passionate about what we do.
The salary range for this role is $100,000-$120,000, with an OTE for up to $200,000. On top of this, you’ll be eligible to participate in our employee stock ownership plan.
Get in touch!
We're on the hunt for the real deal: a new team member who is ready to excel. We're talking about folks who are not just talented but also eager to learn and grow, always asking the "why" behind the "what." Who roll up their sleeves, dive into their work, and bring a sharp intellect to the table.
We'd love to see a track record of great wins in your past roles. But it's not just about hard skills; we're also looking for team members who are collaborative, solution-focused and thrive in a fast-paced change environment. Being in the scale-up stage, all our roles are exposed to both strategic planning and end-to-delivery project delivery.We’re a keen bunch, and we want to deliver our best every time.
We want Appetise to be a place for everyone to learn and grow. If you’re unsure that you tick all the boxes but feel you’re close to what we’re looking for, please apply anyway, as we’d love to hear from you! This is where you could belong.
Once you apply, you’ll hear from us to acknowledge your application. If you have questions about any of the above or any accessibility requirements, we’ll be able to help you from there.
Applications close when we find the right person, so we encourage you to send in your info quickly if you’re interested!